I. Doaa Bugis
“This design simply reflects my sentiment on logo design in Saudi. As a designer who did alot of freelance logo designs, I witnessed a lot of abuse in this particular area of design. First of all, clients have no clue what a logo is. They either think it’s supposed to be an image of the company’s building surrounded by a circle then the name underneath with a bold 72pt decorative font. Or simply a blob that contains EVERYTHING that the company is all about.” – Doaa Bugis
II. Aisha Illyas
III. Yousef Alshaikh
“To grok design is to observe the quotidian fungible nature of a commodity that reflects one’s inner neologisms and therefore, as follows naturally, to affix upon the observer a sense of anti-elegiac chastity.” —Yousef Alshaikh o_q
IV. Yours truly, Soraya Darwish: The “I Love Fi9i9 Festival”
Note: Fi9fi9 here is read as Fisfis, which is Arabic/Saudi for roasted watermelon seeds.
An invitation to the roasted watermelon seeds festival at “Roasted Stuff.” Please note that all content is fictional.
I waited and waited and waited until I literally could not be bothered! Which is the whole point from this campaign; designers not bothering to come up with concepts for artwork, and just adding elements that make no sense. The one below does actually have a concept, although not an amazing one, and used the same design elements as the one above.