I. Doaa Bugis

The *Everything* Company

The English writing is Arabic for "The Everything Company for Selling Everything"

“This design simply reflects my sentiment on logo design in Saudi. As a designer who did alot of freelance logo designs, I witnessed a lot of abuse in this particular area of design. First of all, clients have no clue what a logo is. They either think it’s supposed to be an image of the company’s building surrounded by a circle then the name underneath with a bold 72pt decorative font. Or simply a blob that contains EVERYTHING that the company is all about.” – Doaa Bugis

II. Aisha Illyas

III. Yousef Alshaikh


FENDI © copyrights and trademarks are held by LVMH and/or respective owner

“To grok design is to observe the quotidian fungible nature of a commodity that reflects one’s inner neologisms and therefore, as follows naturally, to affix upon the observer a sense of anti-elegiac chastity.” —Yousef Alshaikh o_q

IV. Yours truly, Soraya Darwish: The “I Love Fi9i9 Festival”

Note: Fi9fi9 here is read as Fisfis, which is Arabic/Saudi for roasted watermelon seeds.

An invitation to the roasted watermelon seeds festival at “Roasted Stuff.” Please note that all content is fictional.

I waited and waited and waited until I literally could not be bothered! Which is the whole point from this campaign; designers not bothering to come up with concepts for artwork, and just adding elements that make no sense. The one below does actually have a concept, although not an amazing one, and used the same design elements as the one above.

Many thanks to Doaa, Aisha and Yousef for contributing! 🙂

About Soraya

Lazy artist that can write and take pictures. Initiator of Casual Art Talk (2011), Founder of Onqoud (2012) Embracing art and culture!
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One Response to THIS IS NOT A DESIGN!!

  1. Pingback: 2010 in review | A Love Affair with Art and Design

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