THIS IS NOT A DESIGN!!

BRIEF

I. Doaa Bugis

The *Everything* Company

The English writing is Arabic for "The Everything Company for Selling Everything"

“This design simply reflects my sentiment on logo design in Saudi. As a designer who did alot of freelance logo designs, I witnessed a lot of abuse in this particular area of design. First of all, clients have no clue what a logo is. They either think it’s supposed to be an image of the company’s building surrounded by a circle then the name underneath with a bold 72pt decorative font. Or simply a blob that contains EVERYTHING that the company is all about.” – Doaa Bugis

II. Aisha Illyas

III. Yousef Alshaikh

“aFendi”

FENDI © copyrights and trademarks are held by LVMH and/or respective owner

“To grok design is to observe the quotidian fungible nature of a commodity that reflects one’s inner neologisms and therefore, as follows naturally, to affix upon the observer a sense of anti-elegiac chastity.” —Yousef Alshaikh o_q

IV. Yours truly, Soraya Darwish: The “I Love Fi9i9 Festival”

Note: Fi9fi9 here is read as Fisfis, which is Arabic/Saudi for roasted watermelon seeds.

An invitation to the roasted watermelon seeds festival at “Roasted Stuff.” Please note that all content is fictional.

I waited and waited and waited until I literally could not be bothered! Which is the whole point from this campaign; designers not bothering to come up with concepts for artwork, and just adding elements that make no sense. The one below does actually have a concept, although not an amazing one, and used the same design elements as the one above.

Many thanks to Doaa, Aisha and Yousef for contributing! 🙂

About Soraya

Lazy artist that can write and take pictures. Initiator of Casual Art Talk (2011), Founder of Onqoud (2012) Embracing art and culture!
This entry was posted in Collaborations, Featured Artists and tagged , , , , , , , , . Bookmark the permalink.

One Response to THIS IS NOT A DESIGN!!

  1. Pingback: 2010 in review | A Love Affair with Art and Design

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s